June 6, 2011
Distributing custom printed badge reels are a great way to
increase exposure for your company. Here are a few tips that may help
when creating for such a small space.
Badge reels come in many shapes and
sizes, but the printable section often falls around an inch in size. Make
sure to check with the printer for specific design measurements and
The printer may allow multiple colors,
only black or a choice of a few select colors. Ask yourself how this will
influence your design. Which colors best represent your company and address
your audiences needs?
What information do you want to share?
Though your space may be limited, you may want to include contact
information, such as address, phone number or website. You may just want
people to know that your company now has a social media presence. This could
be effectively communicated by using your company logo and a small Facebook
or Twitter icon.
After designing your layout, your should
reassess the design from the perspective of a consumer. Does it stand out?
Does your design cheapen the companies image? Is the design too "busy" and
hard to read? You may decide to make changes before ordering.
Finally, don't forget to proofread your
design! This is probably the most important tip of all. Not only will the
customer be unable to contact you if your info is incorrect, such an error
can leave your company looking very unprofessional.