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Tips for Creating a Small Yet Memorable Badge Reel Design



Printed Lanyards

June 6, 2011

Distributing custom printed badge reels are a great way to increase exposure for your company. Here are a few tips that may help when creating for such a small space.

Badge reels come in many shapes and sizes, but the printable section often falls around an inch in size. Make sure to check with the printer for specific design measurements and requirements. 

The printer may allow multiple colors, only black or a choice of a few select colors. Ask yourself how this will influence your design. Which colors best represent your company and address your audiences needs?

What information do you want to share? Though your space may be limited, you may want to include contact information, such as address, phone number or website. You may just want people to know that your company now has a social media presence. This could be effectively communicated by using your company logo and a small Facebook or Twitter icon.

After designing your layout, your should reassess the design from the perspective of a consumer. Does it stand out? Does your design cheapen the companies image? Is the design too "busy" and hard to read? You may decide to make changes before ordering.

Finally, don't forget to proofread your design! This is probably the most important tip of all. Not only will the customer be unable to contact you if your info is incorrect, such an error can leave your company looking very unprofessional.



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